12.12.12 = Futuristic Polos

The day is not over yet in New York City, but 12.12.12 has supposedly been predicted as a potential end of the world. Apparently iconic French label Lacoste feels like today is the beginning of the world, as they’ve intentionally chosen this date to launch their online film which advertises the brand’s new polo collection for their 2013, 80th anniversary. These aren’t your dad’s old polos – they have the ability to glow in the dark, display tennis scores, or change sleeve lengths by a quick pull. Customers can even submit their own polo ideas to Lacoste in a facebook competition. Futuristic polos for the beginning of the world.


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