Pardon the delayed post, but since we’re planning to return to this AH-mazing city again this summer, it’s a decent idea to finally share last year’s experience. Especially with the capital city constantly turning up on the radar through artist friends and fashion purveyors alike, it’s time to recognize Berlin, Germany for it’s treasures. One of our fave highlights ofcourse being the Bread & Butter fashion trade show.
The hip tradeshow that started out as something geared toward denim and urban markets continues to expand to a much wider base and so does its host city. As WWD’s Melissa Drier reported, “This is being spurred by shifts in the urbanwear and denim sectors as their original core consumers grow up, as well as by an increased appetite for new brands by retailers eager to differentiate their assortments.”
This idea of “differentiating assortments” has also led young American artists to the German capital since the ’60s, but it seems that in the past decade or so, a surge of creatives have made an exodus to this city, making it somewhat of an art-making mothership. Among them are friends; Luke Abiol (who relocated based on his love for German landscape photography and his Berlin born wife), Leslie Hewitt (who was invited to lecture at The American Academy in Berlin), and Temitayo Ogunbiyi (whose solo show “Am I A Theif?” opened in January at the Freies Museum). In addition to it being a hot bed for contemporary art, Berlin has ramped up reasons to show itself off to cool-hunting visitors, with Bread & Butter’s fashion surge as the tipping point.Escape Artist’s, Erica Sewell sporting the B&B tote (she was also spotted carrying it months later in South Africa by a B&B staffer who was shocked at the global reach of the brand)Models wearing Krelwear glow-in-the-dark knits
Amidst the tradeshow are other burgeoning events in Berlin like Mercedes-Benz Fashion Week Berlin and the new contemporary Fashionation department in one of the oldest retail chains in Germany, Peek & Cloppenburg Düsseldorf. The department is going into its second year of successful business and continues to feature luxe brands like Acne, Jil Sander, Sonia by Sonia Rykiel and Surface to Air, despite the economic problems in the big European markets, according to Drier’s.
The fashion scene in Berlin is going places and Bread & Butter is steering the ship. The urban sportswear and denim selections are becoming more dressed-up. People want more, and the city’s own upscale designer brand, Kaviar Gauche, serves! We were bummed that we didn’t get a chance to check out the flagship store, but not to worry, when we visit this year we’ll be sure to peep the scene and give you the scoop. With over 600 brands, fashion shows, exhibitions, and showrooms, the excitement is brewing. Oh, and let’s not forget the back-to-back parties and side-events featuring performances (like last year’s Mos Def, Quadron, Theophilus London, and J*Davey to name a few), we can’t wait to see what’s in store this year (pun intended).